What is the relationship between design and conversion? Is one more important than the other? Is it possible to quantify the aesthetics of a design? In this episode, we sit down with Dr. David Darmanin (CEO of Hotjar) to discuss these difficult problems, and ultimately rethink everything we’ve ever known about them.

“I think conversion is actually a bad thing to be good at if you want to be an entrepreneur. Because the thing is, an entrepreneur should never be an optimizer. It’s different with design though. I don’t think you can be a successful entrepreneur or build a successful organization without a true appreciation of design. And design, to me, is not pixel design. It’s having that mindset of, if the user has a problem, it’s always our fault.” — Dr. David Darmanin at 8:23

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