What should you do if your experiments are regularly failing? How can you turn every experiment into a success and scale those benefits across all of your company? In this episode, we talk about the importance of paying less attention to quantitative results and more attention to core learnings, and how experiment results should be documented.

β€œLet’s say that you have a modal where you’re going to test a newsletter subscription on a blog page. And let’s say that adding the modal improves your subscription rate by 1%. Are you learning that adding this modal improves conversion rate by 1% or are you learning that 99% of people on that page don’t want the modal?” β€” Matt at 9:15

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