Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we’re joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid.

β€œThe landscape of user acquisition is rapidly changing. And it’s actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster.” β€” Brian at 3:25

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