About this site


My domain is seriously old

AustinKnight.com was registered on December 10, 1998 to an early digital advertising agency called KnightNet. I acquired the domain on April 23, 2014.


The photos are from Brazil

As a backdrop for the design, I’ve exclusively used photos from my travels and time spent in Brazil. Particularly the state of Rio de Janeiro and surrounding areas.

Tools that I used

Macbook Pro

I made the switch to a Mac in recent years and built this site using it. Certain components of the design wouldn’t have been possible without that.


My go-to wireframing tool for it’s ease of use, level of detail, and native prototyping functionalities. I wireframed the full site using this software.


An excellent rapid mockup software. I used Sketch to create quick design iterations as I was transitioning from Wireframes to Mockups.


A staple of design, I used Photoshop for specific bitmap and photo editing as I was coding the site and populating it with final content.


In my opinion, the best prototyping software available today. I used InVision to prototype every high impact feature and flow of the site for testing.


Many design-related quantitative tests were performed in UsabilityHub to determine if the visual design, IA, user flow, copy, etc. made sense.

Verify App

Similar in nature to the tests that I run on UsabilityHub, I’ve used Verify App as a second source of design-related quantitative data collection.

Optimal Sort

When testing the navigation and categorization structure, I performed remote card sorting using Optimal Workshop’s card sorting product.


Qualitative feedback was collected through multiple means, but one of the tools that I used was UserTesting.com for its large panel options.

Chrome Dev Tools

Coding in the browser and testing for responsiveness was made easy with Chrome Developer Tools. I then imported changes to Sublime Text.

Sublime Text

After editing in Chrome, I wrote all of my code locally in Sublime Text and pushed it to the WordPress CMS using FTP through FileZilla.


File management and modification was seamless with FileZilla. I stored files locally and pushed updates to my server as needed.


The site changes almost daily

High impact pages like the home page have received over 500 iterative updates over the years. As new data comes in, improvements are made.


It’s even been featured a few times

I’ve been lucky enough to have my site featured in over 20 publications, for it’s design, core content (like the portfolio), responsiveness, and more.

Components and code


I chose WordPress as a CMS for it’s super high adoption rate and sheer versatility. It’s free, easy to use, and pretty stable.


I’m using a beefed-up version of HubSpot to gain some serious user insights, as well as test our platform on my personal site.


I use Mixpanel for highly customized event tracking and report generating. It has a steep learning curve, so I took the opportunity to learn with my site.

Universal Analytics

I use Google Universal Analytics for a multitude of different tracking purposes, primarily supplementing data collected within HubSpot.


I like to creep people out with highly targeted SEM and Remarketing campaigns that I run periodically using Google AdWords. You’ve been tagged.

Tag Manager

For the sake of best practice, I use Google Tag Manager to govern all of the tags on this site, as well as certain custom event tracking parameters.


While LeadIn tends to produce similar content to HubSpot (it’s built and owned by HubSpot), I run it on my site to test it as a WordPress plugin.


On high impact pages, I run A/B and Multivariate tests through Optimizely to hone in on different KPI’s like CTA clicks and form submissions.


I leverage HotJar for user session recordings (where it records the user’s screen as they’re browsing the site) and heat maps / scroll maps.

Updraft Plus

As the site continued to grow, I felt the need to begin performing regular backups. I use Updraft Plus to backup everything to multiple remote locations.


Despite the fact that I optimize all images within Photoshop, they can usually still be compressed a little more. Smush.It does that.


I constantly monitor the status of my server using StatusCake. This helps me to quantify the uptime of my site and fix urgent issues.