From humble startups to software used by billions, I’ve had a blast designing things that people love. At Square, I'm leading a brilliant team of designers that are ushering in the next generation of eCommerce. Previously, I shaped the future of Chrome at Google, helped establish and lead UX at HubSpot, and spent years traveling while working remotely. Join me as I continue to explore tech and share what I learn along the way.
From humble startups to software used by billions, I’ve had a blast designing things that people love. At Square, I'm leading a brilliant team of designers that are ushering in the next generation of eCommerce. Previously, I shaped the future of Chrome at Google, helped establish and lead UX at HubSpot, and spent years traveling while working remotely.
Globally adopted software, high converting websites, emerging technology and beyond. This is a detailed chronicle of the stories, processes and results behind a curated selection of projects that I've led and contributed to.
Globally adopted software, high converting websites, emerging technology and beyond. Here are the stories behind my work.
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This case study is still being written
Chrome is one of the most visible and widely-used products ever made. This is a look at how we evolved it beyond its core browser roots.
I built my first site (and taught myself how to design and code) by reverse-engineering sites that I admired. It was hosted on freewebs.com and had a phpBB forum.
Motivated to combat human trafficking, I founded a 501(c)(3) and built a robust site (for awareness, crime tracking & fundraising), videos, presentations and more.
I conducted an unsolicited audit of a local company's website, and as a result, was brought in to lead their design and marketing efforts. This is where my career began.
In a leap of faith, I joined Petbrosia as its UX & Growth Lead and dropped out of college. We raised $5M in funding and grew to 100K+ monthly site visits and 10K+ customers.
Brought in as HubSpot.com's first UX Designer, I established our process, helped take us international and led the site through design changes that multiplied its conversion rate.
Fulfilling a dream, I joined Google to help design the future of Chrome for its 3.5+ billion users around the world. From new tech, to core UI, privacy, emerging markets and beyond.
Today, I'm leading a small, brilliant team of designers that are ushering in the next generation of eCommerce at Square. From retail and restaurants, to digital goods and beyond.
How our small multi-disciplinary team iteratively built one of the most-visited SaaS sites on the web, multiplying conversion and revenue in the process.
A revolutionary idea and a tight timeframe would result in this critical redesign of our fledgling startup's website and product experience.
I've had the pleasure of leading design and field research in places like India, Nigeria, Kenya, Brazil and Indonesia — where billions of new internet users are coming online for the first time.
In a unique partnership between Google and Apple, I helped design the COVID-19 exposure tracing app that would be used around the world.
I'm fortunate to have worked with some truly incredible people. From distinguished PhDs, to early pioneers of the internet, to future household names. I’m humbled to call such remarkable people my friends and collaborators. None of this would’ve been possible without them.
One of my favorite side projects, building a fully functional WebVR experience from scratch.
Coming soon
This case study is still being written
ML models, viral products, bots and beyond. Here's what happened between the case studies.
I advise startup founders at Sequoia Capital, a VC firm based in Silicon Valley, China, India and Israel. The firm has invested early in companies like Apple, Google, Alibaba, PayPal, HubSpot, Stripe, Airbnb, Instagram, Dropbox, and YouTube. Today, its portfolio of companies represent an aggregate public market value of $3.3 trillion.
I mentor students and entrepreneurs entirely for free at educational institutions like Columbia and Stanford, trade schools like DesignLab and General Assembly, and on an individual basis. I've been thrilled to see the people I've worked with go on to start businesses and secure roles at some of the world's most respected companies.
In-depth essays, on-the-ground research reports, and product teardowns. Travel with me to Africa, or take a quick pass through a product onboarding flow. This is where I share my thoughts on design, research and leadership.
In-depth essays, on-the-ground research reports, and unfiltered thoughts on design, research and leadership.
Some conversations just need to be recorded and shared. I happily co-host two fully non-profit podcasts, where I've had the pleasure of speaking with some of the brightest minds in design and tech, all in front of a microphone.
Some conversations just need to be recorded and shared. I co-host two podcasts, where I've had the pleasure of speaking with some of the brightest minds in design and tech.
I regularly sit down with my friends from around the world to take deep dives on design, conversion, and leadership. As part of this, I welcome a different co-host with every episode, giving you access to unique and fresh perspectives that are designed to challenge the ways you think. These aren’t interviews; they’re conversations between practitioners discussing real-world experience, and sharing actionable advice. I invite you to join in this journey of learning with me.
100,000+ episode downloads
Non-profit and independently run
New co-hosts with every episode
Monthly release schedule
100,000+ episode downloads
Non-profit and independently run
New co-hosts with every episode
Monthly release schedule
Every week, Matthew Howells-Barby and I sit down to "decrypt" blockchain technology and explain it in ways that everyone can understand. We're learning too, so we often enlist the help of prominent and diverse guests in the space. Whether you're completely new to tech, have a growing interest in crypto, or have been building blockchains for years, we'll always have something for you to enjoy. And we'll offer it from an objective, tech-driven perspective without paid-for interviews or hype.
150,000+ episode downloads
Non-profit and independently run
Top guests from the blockchain space
Weekly release schedule
150,000+ episode downloads
Non-profit and independently run
Top guests from the blockchain space
Weekly release schedule
I’ve had the honor of speaking at over 50 events in some of the most beautiful and vibrant parts of the world. I'm intent on challenging the ways we think about design, and being present in places that aren’t frequented by big conferences.
I’ve had the honor of addressing audiences at over 50 events in more than 25 beautiful countries. Here's a small sampling of those.
I've purposely exited the major tech hubs and traveled far to meet with local creatives, delivering talks about design, research and leadership in new places.
JOMO: The Joy of Missing Out
A look at how Google designs for Digital Wellbeing, and the research behind it.
Design at Planet Scale
How products with billions of users are built and scaled across every dimension.
Beirut, Lebanon
Belgrade, Serbia
Bergen, Norway
Bucharest, Romania
Budapest, Hungary
Buenos Aires, Argentina
Cape Town, South Africa
Dublin, Ireland
Ghent, Belgium
Grapevine, Texas
Istanbul, Turkey
Ljubljana, Slovenia
London, United Kingdom
Medellín, Colombia
Mexico City, Mexico
Osijek, Croatia
Rio de Janeiro, Brazil
San Francisco, California
Santiago, Chile
Tirana, Albania
Warsaw, Poland
Budapest, Hungary
Grapevine, Texas
Warsaw, Poland
Bucharest, Romania
Medellín, Colombia
Bergen, Norway
Cape Town, South Africa
Osijek, Croatia
Mexico City, Mexico
Ljubljana, Slovenia
Tirana, Albania
Ghent, Belgium
Buenos Aires, Argentina
San Francisco, California
Mexico City, Mexico
Warsaw, Poland
Bergen, Norway
Medellín, Colombia
Buenos Aires, Argentina
Ljubljana, Slovenia
Beirut, Lebanon